When you create a smart folder, a timeline website is created and can be shared with clients and collaborators. The website contains a timeline, with all the important dates you've added to your smart folder, as well as any other important information you'd opted to put on there--like service providers, or useful resources your clients might like or need.
The timeline website is private by default, unless you opt to share it. Most agents share it with their clients, to help them keep track of things. Some also share it with their assistant, teammate, or TC, to sync calendars in order to more easily collaborate. Sharing a smart folder never shares anything in your inbox.
When you share a timeline, the recipient does not need to have a Folio account to view it. If they do have a Folio account and don't have a paid subscription, they can view three active timelines at a time.
What sort of experience does your client get?
When you share the timeline website with them, a few things happen:
They get an email with a personalized note from you, letting them know a timeline has been created for them
They'll get access to the timeline website from whatever device they use, and it looks great
They'll get reminder emails to any events that you add reminders to
They'll get reminder text messages to all events if they opt to receive text alerts
They'll get update emails if you make any changes to the timeline
Clients really love the timeline website. On average, they end up visiting around 5 times a week, and agents receive a ton of great feedback from their clients about it.
What sort of experience does a collaborator or other party get? (who is not your client, like the agent on the other side)
They get much of the same benefit that your clients get, with a few small but important differences:
A real estate professional can opt to import the timeline to their Folio, which will sync it to their own calendar
If you give them edit permission, they'll be able to make changes to anything on the timeline website